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SEMUA MATERI DISAJIKAN BERDASARKAN FAKTA (BUKAN OPINI) PENELITIAN DARI:
JOURNAL INTERNASIONAL SENILAI RP7.672.000

  1. Anderson, E. T., & Simester, D. I. (2003). Effects of $9 price endings on retail sales: Evidence from field experiments. Quantitative marketing and Economics, 1(1), 93-110.
  2. Ariely, D. (2008). Predictably irrational. New York: HarperCollins.
  3. Ariely, D., & Wallsten, T. S. (1995). Seeking subjective dominance in multidimensional space: An explanation of the asymmetric dominance effect. Organizational Behavior and Human Decision Processes, 63(3), 223-232.
  4. Bambauer-Sachse, S., & Grewal, D. (2011). Temporal reframing of prices: When is it beneficial?. Journal of Retailing, 87(2), 156-165.
  5. Biswas, A., Bhowmick, S., Guha, A., & Grewal, D. (2013). Consumer evaluations of sale prices: role of the subtraction principle. Journal of Marketing, 77(4), 49-66.
  6. Bizer, G. Y., & Schindler, R. M. (2005). Direct evidence of ending-digit drop-off in price information processing. Psychology and Marketing, 22(10), 771.
  7. Burman, B., & Biswas, A. (2007). Partitioned pricing: Can we always divide and prosper?. Journal of Retailing, 83(4), 423-436.
  8. Carlson, J. P., & Weathers, D. (2008). Examining differences in consumer reactions to partitioned prices with a variable number of price components. Journal of Business Research, 61(7), 724-731.
  9. Chakravarti, D., Krish, R., Paul, P., & Srivastava, J. (2002). Partitioned presentation of multicomponent bundle prices: Evaluation, choice and underlying processing effects. Journal of Consumer Psychology, 12(3), 215-229.
  10. Chandrashekaran, R., & Grewal, D. (2006). Anchoring effects of advertised reference price and sale price: the moderating role of saving presentation format. Journal of Business Research, 59(10), 1063-1071.
  11. Chen, S. F. S., Monroe, K. B., & Lou, Y. C. (1998). The effects of framing price promotion messages on consumers’ perceptions and purchase intentions. Journal of retailing, 74(3), 353-372.
  12. Choi, P., & Coulter, K. S. (2012). It’s not all relative: the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment. Journal of Retailing, 88(4), 512-527.
  13. Choi, J., Lee, K., & Ji, Y. (2012). What type of framing message is more appropriate with nine-ending pricing? Marketing Letters, 23(3), 603-614.
  14. Coulter, K. S., & Coulter, R. A. (2005). Size does matter: The effects of magnitude representation congruency on price perceptions and purchase likelihood. Journal of Consumer Psychology, 15(1), 64-76.
  15. Coulter, K. S., & Coulter, R. A. (2007). Distortion of price discount perceptions: The right digit effect. Journal of Consumer Research, 34(2), 162-173.
  16. Coulter, K. S., & Grewal, D. (2014). Name-letters and birthday-numbers: Implicit egotism effects in pricing. Journal of Marketing, 78(3), 102-120.
  17. Coulter, K. S., & Norberg, P. A. (2009). The effects of physical distance between regular and sale prices on numerical difference perceptions. Journal of Consumer Psychology, 19(2), 144-157.
  18. Coulter, K. S., Choi, P., & Monroe, K. B. (2012). Comma ‘N’ cents in pricing: The effects of auditory representation encoding on price magnitude perceptions. Journal of Consumer Psychology, 22(3), 395-407.
  19. Gendall, P., Fox, M. F., & Wilton, P. (1998). Estimating the effect of odd pricing. Journal of Product & Brand Management, 7(5), 421-432.
  20. Gourville, J. T. (1999). The effect of implicit versus explicit comparisons on temporal pricing claims. Marketing Letters, 10(2), 113-124.
  21. Grewal, D., Marmorstein, H., & Sharma, A. (1996). Communicating price information through semantic cues: The moderating effects of situation and discount size. Journal of Consumer Research, 148-155.
  22. Huber, J., Payne, JW., Puto, C. (1982). Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis. Journal of consumer research, 9(1), 90-98.
  23. Jeffrey Inman, J., Peter, A. C., & Raghubir, P. (1997). Framing the deal: The role of restrictions in accentuating deal value. Journal of Consumer Research, 24(1), 68-79.
  24. Josiam, B. M., & Hobson, J. P. (1995). Consumer choice in context: The decoy effect in travel and tourism. Journal of Travel Research, 34(1), 45-50.
  25. Kim, H. M. (2006). The effect of salience on mental accounting: How integration versus segregation of payment influences purchase decisions. Journal of behavioral decision making, 19(4), 381-391.
  26. Kim, H. M., & Kramer, T. (2006). The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices. Marketing Letters, 17(3), 193-203.
  27. Kim, M. H., & Kachersky, L. (2006). Dimensions of price salience: a conceptual framework for perceptions of multi-dimensional prices. Journal of Product & Brand Management, 15(2), 139-147.
  28. Larson, R. B. (2014). Psychological pricing principles for organizations with market power. Journal of Applied Business and Economics, 16(1), 11-25.
  29. Lee, Y. H., & Han, C. Y. (2002). Partitioned pricing in advertising: Effects on brand and retailer attitudes. Marketing Letters, 13(1), 27-40.
  30. Lewis, M., Singh, V., & Fay, S. (2006). An empirical study of the impact of nonlinear shipping and handling fees on purchase incidence and expenditure decisions. Marketing Science, 25(1), 51-64.
  31. Lowry, J. R., Charles, T. A., & Lane, J. A. (2005). A comparison of perceived value between a percentage markdown and a monetary markdown. Marketing Management Journal, 15(1), 140-148.
  32. Mishra, H., Mishra, A., & Nayakankuppam, D. (2006). Money: A bias for the whole. Journal of Consumer Research, 32(4), 541-549.
  33. Mogilner, C., & Aaker, J. (2009). “The time vs. money effect”: Shifting product attitudes and decisions through personal connection. Journal of Consumer Research, 36(2), 277-291.
  34. Morwitz, V., Greenleaf, E., & Johnson, E. J. (1998). Divide and prosper: consumers’ reaction to partitioned prices. Journal of Marketing Research, 35, 453-463.
  35. Müller, H., Kroll, E. B., & Vogt, B. (2012). Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings. Marketing Letters, 23(1), 73-92.
  36. Nunes, J. C., & Boatwright, P. (2004). Incidental prices and their effect on willingness to pay. Journal of Marketing Research, 41(4), 457-466.
  37. Pechtl, H. (2009). Value structures in a decoy and compromise effect experiment. Psychology & Marketing, 26(8), 736-759.
  38. Puccinelli, N. M., Chandrashekaran, R., Grewal, D., & Suri, R. (2013). Are men seduced by red? The effect of red versus black prices on price perceptions. Journal of Retailing, 89(2), 115-125.
  39. Raghubir, P., & Srivastava, J. (2009). The denomination effect. Journal of Consumer Research, 36(4), 701-713.
  40. Schindler, R. M. (2006). The 99 price ending as a signal of a low-price appeal. Journal of Retailing, 82(1), 71-77.
  41. Schindler, R. M., & Kibarian, T. M. (1993). Testing for perceptual underestimation of 9-ending prices. Advances in Consumer Research, 20(1), 580-585.
  42. Schindler, R. M., & Kibarian, T. M. (1996). Increased consumer sales response though use of 99-ending prices. Journal of Retailing, 72(2), 187-199.
  43. Schindler, R. M., & Kibarian, T. M. (2001). Image communicated by the use of 99 endings in advertised prices. Journal of Advertising, 30(4), 95-99.
  44. Sheng, S., Bao, Y., & Pan, Y. (2007). Partitioning or bundling? Perceived fairness of the surcharge makes a difference. Psychology & Marketing, 24(12), 1025-1041.
  45. Simonson, I., & Tversky, A. (1992). Choice in context: Tradeoff contrast and extremeness aversion. Journal of Marketing Research, 29(3), 281.
  46. Suk, K., Lee, J., & Lichtenstein, D. R. (2012). The influence of price presentation order on consumer choice. Journal of Marketing Research, 49(5), 708-717.
  47. Thomas, M., & Morwitz, V. (2005). Penny wise and pound foolish: The left-digit effect in price cognition. Journal of Consumer Research, 32(1), 54-64.
  48. Thomas, M., Simon, D. H., & Kadiyali, V. (2010). The price precision effect: Evidence from laboratory and market data. Marketing Science, 29(1), 175-190.
  49. Van Rompay, T. J., de Vries, P. W., Bontekoe, F., & Tanja‐Dijkstra, K. (2012). Embodied product perception: Effects of verticality cues in advertising and packaging design on consumer impressions and price expectations. Psychology & marketing, 29(12), 919-928.
  50. Wadhwa, M., & Zhang, K. (2015). This number just feels right: The impact of roundedness of price numbers on product evaluations. Journal of Consumer Research, 41(5), 1172-1185.
  51. Wansink, B., Kent, R. J., & Hoch, S. (1998). An anchoring and adjustment model of purchase quantity decisions. Journal of Marketing Research, 1998, 71-81.
  52. Xia, L., & Monroe, K. B. (2004). Price partitioning on the internet. Journal of Interactive Marketing, 18(4), 63-73.
  53. dan Penelitian lain yang terus di Update

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